BUSINESS RESEARCH METHODS, 9TH ED.

This best-selling text continues in its
ninth edition to provide the most current and comprehensive coverage of
business research. Its student-friendly design contains numerous examples
illustrating real-world research in management, marketing, finance, accounting,
and other business areas. BUSINESS RESEARCH METHODS, 9E, is the ideal text
for undergraduate and first year MBA courses in marketing, management, or
quantitative studies.