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MANAGEMENT OF TECHNOLOGY AND INNOVATION WITH MINDTAP
Publisher:
CENGAGE INDIA
| Author:
WHITE/ BRUTON
| Language:
English
| Format:
Paperback
₹799 ₹679
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ISBN:
SKU
9789355738127
Category MBA
Category: MBA
Page Extent:
336
THE MANAGEMENT OF TECHNOLOGY AND
INNOVATION: A STRATEGIC APPROACH explores the fundamental connections linking
core business strategy, technology, and innovation. The text illustrates how
these functions intertwine to play a central role in process layout, systems,
structural design, and product development, as well as supporting an
organization’s overall success.
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THE MANAGEMENT OF TECHNOLOGY AND
INNOVATION: A STRATEGIC APPROACH explores the fundamental connections linking
core business strategy, technology, and innovation. The text illustrates how
these functions intertwine to play a central role in process layout, systems,
structural design, and product development, as well as supporting an
organization’s overall success.
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