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CONCEPT BUILDING APPROACH TO DIGITAL MARKETING, 2ND EDITION
Publisher:
CENGAGE INDIA
| Author:
NEERU KAPOOR
| Language:
English
| Format:
Paperback
₹265 ₹225
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ISBN:
SKU
9789355730305
Category MBA
Category: MBA
Page Extent:
200
This book is especially designed for the
undergraduate students of commerce and BBA under CBCS curriculum as per the
latest LOCF teaching and learning methodology. It provides a solid
understanding of the basic concepts of digital marketing in most simplified
manner. This book thoroughly covers the syllabus of Digital Marketing paper –
such as concept, nature, functions, importance and challenges of digital
marketing. The profile of e-customers and the process of customer
relationship management (CRM) have been explained clearly. Various promotion
tools used online and payment gateways are dealt with and concludes with a
discussion on the ethical and legal framework for digital marketers.
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Description
This book is especially designed for the
undergraduate students of commerce and BBA under CBCS curriculum as per the
latest LOCF teaching and learning methodology. It provides a solid
understanding of the basic concepts of digital marketing in most simplified
manner. This book thoroughly covers the syllabus of Digital Marketing paper –
such as concept, nature, functions, importance and challenges of digital
marketing. The profile of e-customers and the process of customer
relationship management (CRM) have been explained clearly. Various promotion
tools used online and payment gateways are dealt with and concludes with a
discussion on the ethical and legal framework for digital marketers.
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