OPERATIONS STRATEGY

Operations strategic decisions are those
that have long-term impact on the success of a firm and involve a substantial
amount of capital. Operations strategic decision areas include facility
location, product and service quality, innovation, capacity planning,
technology choice, and designing a supply network. A cross-functional team
must work to build appropriate strategic orientation thereby ensuring a
competitive edge and sustainability of growth. This book comprises ten
chapters that cover the key areas of operations strategy. It also includes
nine case studies designed to draw the readers into the subject without
intimidating them. With its application-oriented approach, this book is not
only suitable for students but also for practitioners.