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MARKETING CHANNELS: A MANAGEMENT VIEW,8ED
Publisher:
CENGAGE INDIA
| Author:
ROSENBLOOM
| Language:
English
| Format:
Paperback
₹659
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| Book Type |
|---|
ISBN:
Page Extent:
686
Marketing Channels: A Management View,
8e, a market leader, is known to provide a management focus and managerial
framework to the field of marketing channels. Theory, research, and practice
are covered thoroughly and blended into a discussion that stresses decision
making implications. This new edition reflects global, socio-cultural,
environmental, and technological changes that have taken place within the
industry.
Description
Marketing Channels: A Management View,
8e, a market leader, is known to provide a management focus and managerial
framework to the field of marketing channels. Theory, research, and practice
are covered thoroughly and blended into a discussion that stresses decision
making implications. This new edition reflects global, socio-cultural,
environmental, and technological changes that have taken place within the
industry.
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