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CONCEPT BUILDING APPROACH TO ADVERTISING AND PERSONAL SELLING, 3RD EDITION
Publisher:
CENGAGE INDIA
| Author:
NEERU KAPOOR
| Language:
English
| Format:
Paperback
₹383
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ISBN:
Page Extent:
344
Advertising and personal selling are the
most effective promotion tools used by marketers to communicate successfully
with their present and potential consumers. This book is designed as per the
latest CBCS syllabus and aims to impart knowledge to students regarding the
concepts of advertising and personal selling in all its dimensions. Whether
you are entering a career in marketing or are interested in the field as it
relates to some other discipline, the text introduces you to the concepts,
theories and its practical orientation.
Description
Advertising and personal selling are the
most effective promotion tools used by marketers to communicate successfully
with their present and potential consumers. This book is designed as per the
latest CBCS syllabus and aims to impart knowledge to students regarding the
concepts of advertising and personal selling in all its dimensions. Whether
you are entering a career in marketing or are interested in the field as it
relates to some other discipline, the text introduces you to the concepts,
theories and its practical orientation.
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