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BUSINESS RESEARCH METHODS, 9TH ED.
Publisher:
CENGAGE INDIA
| Author:
ZIKMUND, BABIN, CARR
| Language:
English
| Format:
Paperback
₹899 ₹764
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Ships within:
1-4 Days
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Book Type |
---|
ISBN:
SKU 9789353503260 Category MBA
Category: MBA
Page Extent:
692
This best-selling text continues in its
ninth edition to provide the most current and comprehensive coverage of
business research. Its student-friendly design contains numerous examples
illustrating real-world research in management, marketing, finance, accounting,
and other business areas. BUSINESS RESEARCH METHODS, 9E, is the ideal text
for undergraduate and first year MBA courses in marketing, management, or
quantitative studies.
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Description
This best-selling text continues in its
ninth edition to provide the most current and comprehensive coverage of
business research. Its student-friendly design contains numerous examples
illustrating real-world research in management, marketing, finance, accounting,
and other business areas. BUSINESS RESEARCH METHODS, 9E, is the ideal text
for undergraduate and first year MBA courses in marketing, management, or
quantitative studies.
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