CORPORATE COMMUNICATION, 1ST EDITION

This book discusses the concepts and
techniques of diagnosing, analysing and applying innovative elements of
corporate communications, which pave foundations to visualise the linkages of
systems, organisations, industries and markets with various forms of
communication that are instrumental in critical product/service
representations, strategic governance, performative branding and marketing
applications. It elaborates the unconventional techniques for analysing
advertisements through the Technique of Paradox, branding strategies from
visual arts through the Symbolic Technique and non-quantitative matrix for
diagnosing problems and deciphering business trends through the Technique of
Dialectic. It covers a wide spectrum of the domain previously not envisioned
in the field of corporate communications.