BUSINESS ENVIRONMENT

In an entirely different approach to
studying business environment, this book highlights the intricacies of the
surroundings of a business, even beyond its articulated boundaries that
impact on executive decision making. The book, thereby, adds breadth to the
coverage of the subject. Executive decisions at the appropriate level and
time in the life of a business organisation can drive it towards growth and
protect it from having to ride the path of premature decline. This book
reiterates the fact to its readers that executive decisions and their
proactive implementation are best done by careful scanning of the business
environment and adapting to its constituents and factors with resonance. The
contents of the book, especially Chapters 17-20, gravitate towards the Indian
perspective of business, delving deep into the past, hovering over the
present and peeping through the mist of uncertainty into the future. The book
takes the students and other readers on a journey of “how to think”
and not “what to think” in the process of executive decision making
through the following: Concept of business environment Need for incessant
scanning of the business environment for strategic and tactical decision
making Nature of the internal and the external business environments linked
by the new concept of the intermediary business environment Comprehensive
anatomy of the external environment through micro constituents and macro
factors Economic, political and industrial configuration of the business
environment within the Indian perspective