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BUSINESS COMMUNICATION: IN PERSON, IN PRINT, ONLINE WITH MINDTAP, 10TH EDITION
Publisher:
CENGAGE INDIA
| Author:
Amy Newman
| Language:
English
| Format:
Paperback
₹999 ₹849
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ISBN:
SKU
9789355735423
Category MBA
Category: MBA
Page Extent:
532
You learn today’s most important business
communication concepts in detail and within the context of how communication
happens in organizations today. Company examples and situations demonstrate
how principles work in the real business world. In addition to refining core
written and oral communication skills, you learn to navigate complex
relationships and use current, sophisticated technologies. You master the
skills to create PowerPoint® decks, manage your online reputation with
LinkedIn and other tools, engage customers using social media, lead web
meetings and conference calls, and more. With self-reflection questions
throughout the book, you develop a deeper understanding of yourself and how
to communicate most effectively to reach your personal and professional
goals.
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Description
You learn today’s most important business
communication concepts in detail and within the context of how communication
happens in organizations today. Company examples and situations demonstrate
how principles work in the real business world. In addition to refining core
written and oral communication skills, you learn to navigate complex
relationships and use current, sophisticated technologies. You master the
skills to create PowerPoint® decks, manage your online reputation with
LinkedIn and other tools, engage customers using social media, lead web
meetings and conference calls, and more. With self-reflection questions
throughout the book, you develop a deeper understanding of yourself and how
to communicate most effectively to reach your personal and professional
goals.
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