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Research Methods and Statistics: A Critical Thinking Approach Original price was: ₹1,065.₹904Current price is: ₹904.
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Research Methods for Business: A Real-World Approach
Publisher:
Cambridge India
| Author:
Christina Quinlan | Barry Babin | Jon Carr | Mitch Griffin | William G. Zikmund
| Language:
English
| Format:
Paperback
Publisher:
Cambridge India
Author:
Christina Quinlan | Barry Babin | Jon Carr | Mitch Griffin | William G. Zikmund
Language:
English
Format:
Paperback
Original price was: ₹745.₹596Current price is: ₹596.
In stock
Ships within:
7-10 Days
In stock
ISBN:
Page Extent:
416
This textbook aims to provide a balanced introduction to research methods for today’s business students by synthesizing rigorous coverage of methodologies with an accessible “real-world” approach.
Description
This textbook aims to provide a balanced introduction to research methods for today’s business students by synthesizing rigorous coverage of methodologies with an accessible “real-world” approach.
About Author
Dr Christina Quinlan is a social scientist. She has taught research methods to both undergraduate and postgraduate students at Dublin City University for several years.
Dr Babin is current Chair of the Board for the Academy of Marketing Sciences, former president of the Society of Marketing Advances and past marketing editor for the Journal of Business Research.
Jon Carr is the Jenkins Distinguished Professor of Entrepreneurship at North Carolina State University where he teaches courses in new venture planning at the undergraduate and graduate level.
Mitch is a Professor of Marketing at Bradley University
William G. Zikmund, Ph.D., was a professor of marketing at Oklahoma State University until his death in 2002.
Dr Babin is current Chair of the Board for the Academy of Marketing Sciences, former president of the Society of Marketing Advances and past marketing editor for the Journal of Business Research.
Jon Carr is the Jenkins Distinguished Professor of Entrepreneurship at North Carolina State University where he teaches courses in new venture planning at the undergraduate and graduate level.
Mitch is a Professor of Marketing at Bradley University
William G. Zikmund, Ph.D., was a professor of marketing at Oklahoma State University until his death in 2002.
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