MGMT WITH COURSEMATE

4LTR Press, a Cengage Learning product,
is a widely acclaimed concept of learning with a simple approach—creating an
innovative teaching and learning solution built around today’s learners and
teachers. The idea behind bringing out this series of books is to introduce
students and teachers in India to an innovative concept in management
studies. Since the launch, 4LTR Press has helped more than 1,800,000 college
students at over 2,000 schools succeed worldwide.

MGMT, a 4LTR Press product, takes into account and integrates the inputs
from discipline-specific focus groups, conversations, and surveys; and
presents the content in a visually-engaging page layout, keeping intact the
high-quality content instructors need. It adopts a persuasive visual medium
and offers a balanced approach, helping students develop expertise in
management by providing a clear presentation of the core concepts and
detailing how they impact the everyday practice of business. The book aims at
enjoyable reading and easy attention using comprehensive pedagogical
features.