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MASS MEDIA RESEARCH: AN INTRODUCTION,10TH EDN
Publisher:
CENGAGE INDIA
| Author:
Wimmer
| Language:
English
| Format:
Paperback
Publisher:
CENGAGE INDIA
Author:
Wimmer
Language:
English
Format:
Paperback
₹750 ₹638
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Ships within:
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Book Type |
---|
ISBN:
SKU
9788131526286
Category General
Category: General
Page Extent:
496
Reflecting the latest developments from
the field, MASS MEDIA RESEARCH: AN INTRODUCTION, 10E, delivers a
comprehensive overview of mass communication research and a thorough
exploration of each major approachincluding qualitative research, content
analysis, survey research, longitudinal research, and experimental research.
The text continues with an expansive section on data analysis and concludes
with cutting-edge coverage on applying research methods to the primary areas
of interest, including print, electronic media, advertising, and public
relations. Completely up to date, the Tenth Edition fully integrates social
media coverage, ethics, and the impact of emerging technology on mass media
research. It also provides expanded coverage of online research, the impact
of tablets on readership, new advertising channels, social media message
analytics, and much more.
Be the first to review “MASS MEDIA RESEARCH: AN INTRODUCTION,10TH
EDN” Cancel reply
Description
Reflecting the latest developments from
the field, MASS MEDIA RESEARCH: AN INTRODUCTION, 10E, delivers a
comprehensive overview of mass communication research and a thorough
exploration of each major approachincluding qualitative research, content
analysis, survey research, longitudinal research, and experimental research.
The text continues with an expansive section on data analysis and concludes
with cutting-edge coverage on applying research methods to the primary areas
of interest, including print, electronic media, advertising, and public
relations. Completely up to date, the Tenth Edition fully integrates social
media coverage, ethics, and the impact of emerging technology on mass media
research. It also provides expanded coverage of online research, the impact
of tablets on readership, new advertising channels, social media message
analytics, and much more.
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EDN” Cancel reply
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