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MASS MEDIA RESEARCH: AN INTRODUCTION,10TH
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PERSONALITY, 10TH EDITION
Publisher:
CENGAGE INDIA
| Author:
Jerry M. Burger
| Language:
English
| Format:
Paperback
₹1,195 ₹1,016
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ISBN:
SKU
9789355732262
Category General
Category: General
Page Extent:
528
How would you describe your personality,
or can you? Whatever your answer, this text will help you understand
personality — the qualities and traits that form every individual’s
distinctive character. You’ll learn about theoretical explanations of personality,
and about the research that illuminates how those theories are relevant in
the world around you. Biographical sketches of theorists and accounts of the
stories behind influential research programs help you see how classic and
contemporary findings relate to each other, and illustrate the connection
between theory and research. As you read, personality tests encourage you to
interact with the material — and learn more about your own personality.
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Description
How would you describe your personality,
or can you? Whatever your answer, this text will help you understand
personality — the qualities and traits that form every individual’s
distinctive character. You’ll learn about theoretical explanations of personality,
and about the research that illuminates how those theories are relevant in
the world around you. Biographical sketches of theorists and accounts of the
stories behind influential research programs help you see how classic and
contemporary findings relate to each other, and illustrate the connection
between theory and research. As you read, personality tests encourage you to
interact with the material — and learn more about your own personality.
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