Leading

Alex Ferguson’s last book, My Autobiography, caused a huge media storm and was the fastest selling non-fiction book since records began, selling 115, 457 copies in the first 3 days of publication. – Leading is the perfect book for anyone looking to understand more about the psychology of management at a high level and how the experience of top level sport can have lessons in the workplace. – Sir Alex Ferguson is widely considered to be the greatest manager in the history of British football. – Sir Michael Moritz is one of the most successful businessmen in the world today. Moritz has invested in some of the most successful technology companies of the last 30 years, including Apple and Cisco, YouTube, Airbnb, Dropbox and WhatsApp. – ‘The foundation for its (Man Utd’s) success was built by Ferguson, whose near-pathological obsession with football – and with winning – is a case study in leadership’. — Lionel Barber Financial Times – ‘Ferguson is one of the most successful men in his field – not just in football, but any sport in any era. He defied the norms and the scale of his accomplishments will only become more apparent with the passing of time. History will see that Ferguson grows, not diminishes. ‘ ? Matt Dickinson the Times – ‘This is as good as Ferguson’s last book. Both are about being a particular kind of person. . . ‘?Independent ‘One of the World’s all-time great leaders ‘Professor Anita Elberse, Harvard Business School What does it take to lead a team to world-class success over a sustained period of time? Sir Alex Ferguson is one of the few leaders who truly knows. In his 38 years in management, Sir Alex won an astonishing 49 trophies and helped grow Manchester United into one of the biggest commercial brands in the world. In this inspirational and straight-talking book, Sir Alex reveals the secrets behind his record-breaking career. Leading is structured around the key skills that Sir Alex values most highly. It includes subjects we immediately associate with his managerial style: Discipline, Control, Teamwork and Motivation. But it also addresses subjects that are less obvious but no less important when seeking success: Delegation, Data Analysis and Dealing with Failure. Written with the investor Sir Michael Moritz, a longstanding friend of Sir Alex, Leading is packed with insight, wisdom, humour and honesty. The individual stories inevitably concern themselves with football and the phenomenal success that came along the way, but the lessons can be applied by anyone. Whether you run a business, teach in a classroom or work in a small team, Leading will help you become a better leader.