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Unlocking Unicorn Secrets: Behind the Scenes of India’s Billion-Dollar Start-ups
Publisher:
Penguin Business
| Author:
Kushal Lodha: Ishan Sharma
| Language:
English
| Format:
Paperback
₹339
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ISBN:
Page Extent:
248
In 2022, India, second only to the US, produced more unicorns than any other country in the world. Although ours is a vibrant ecosystem that encourages young minds to take the entrepreneurial plunge, the road ahead is full of pitfalls.
Unlocking Unicorn Secrets captures the entrepreneurial journeys of some of India’s new-age founders and looks at the challenges they faced and how they overcame them. It covers themes such as developing an idea, building out the minimum viable product (MVP), finding a co-founder, setting up the founding team, raising funds and scaling the business, among others. Through primary research and a series of interviews conducted with the founders of these billion-dollar companies, the authors weave a narrative that is both accessible and informative.
The book is a manifestation of the authors’ passion for inculcating the entrepreneurial mindset in our nation’s youth, which they do masterfully, by illustrating the success stories of India’s top unicorns.
Description
In 2022, India, second only to the US, produced more unicorns than any other country in the world. Although ours is a vibrant ecosystem that encourages young minds to take the entrepreneurial plunge, the road ahead is full of pitfalls.
Unlocking Unicorn Secrets captures the entrepreneurial journeys of some of India’s new-age founders and looks at the challenges they faced and how they overcame them. It covers themes such as developing an idea, building out the minimum viable product (MVP), finding a co-founder, setting up the founding team, raising funds and scaling the business, among others. Through primary research and a series of interviews conducted with the founders of these billion-dollar companies, the authors weave a narrative that is both accessible and informative.
The book is a manifestation of the authors’ passion for inculcating the entrepreneurial mindset in our nation’s youth, which they do masterfully, by illustrating the success stories of India’s top unicorns.
About Author
Kushal
Lodha is the founder of KAGR, an ed-tech platform in finance upskilling. He
is a qualified CA (with All-India ranks across all levels). He is a part-time
creator with over 5k+ followers on social media cumulatively. He was awarded
the LinkedIn's Top Voice for 222.
He is the author of Acing CA, which is #1 Amazon Bestseller, which talks
about his CA journey and opportunities for CAs in and outside India.
Ishan Sharma is the co-founder of MarkitUp, a content agency and is a
content creator with over 1.5 Mn+ followers across social media. He has
delivered speeches at colleges like IIT Jodhpur, among others.
Ishan is also the author of Crush It on LinkedIn, a book where he shares
how to get opportunities using LinkedIn. He has taught Python programming and
full stack development on Unacademy, having taught 1+ students for over 35
hrs.
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