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Culture is the belief of a community that is transmitted from one generation to another. While studying culture we study people’s food, clothing and shelter preferences, their belief systems, rituals and customs. Art is the expression of culture – in tangible (literature, fine arts, sculptures, fashion, architecture, coins, pots, carvings, etc.) and intangible (performing arts, music, dance and theater) form. Heritage is what is needed to be preserved and what we as humans want to take forward too. This book shows how amalgamation of these three components – Culture, Art and Heritage – have created, build and resurrected Indian society from its inception. This book has been designed to address the needs of Civil services aspirants.
Features
1. Written by an expert who is known for simplifying mythology
2. Unique Structure to aid understanding and memorization:
a.)64 topics grouped under 3 main-headings and 10 sub-headings
b.)Mapping of culture, arts, heritage to history (time) and geography (space)
c.)Over 250 story-telling images, and 100 tables
d.)More than 200 examination-based questions
3. Content framed on contemporary and future geopolitical realities includes:
a.)Contemporary Topics: People, The Indian Home, LGBTQ, Women
b.)Themes in vogue: How Politics and Economics shape Culture
c.)Stress on Media: Storytellers, Oral and Written Traditions, Photography, Cinema,Radio, Television, Internet and Social Media.
d.)Comparison with World Cultures.
e.)Connecting idea to design, myth to tradition, culture, civilization, art, and heritage.
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Description
Culture is the belief of a community that is transmitted from one generation to another. While studying culture we study people’s food, clothing and shelter preferences, their belief systems, rituals and customs. Art is the expression of culture – in tangible (literature, fine arts, sculptures, fashion, architecture, coins, pots, carvings, etc.) and intangible (performing arts, music, dance and theater) form. Heritage is what is needed to be preserved and what we as humans want to take forward too. This book shows how amalgamation of these three components – Culture, Art and Heritage – have created, build and resurrected Indian society from its inception. This book has been designed to address the needs of Civil services aspirants.
Features
1. Written by an expert who is known for simplifying mythology
2. Unique Structure to aid understanding and memorization:
a.)64 topics grouped under 3 main-headings and 10 sub-headings
b.)Mapping of culture, arts, heritage to history (time) and geography (space)
c.)Over 250 story-telling images, and 100 tables
d.)More than 200 examination-based questions
3. Content framed on contemporary and future geopolitical realities includes:
a.)Contemporary Topics: People, The Indian Home, LGBTQ, Women
b.)Themes in vogue: How Politics and Economics shape Culture
c.)Stress on Media: Storytellers, Oral and Written Traditions, Photography, Cinema,Radio, Television, Internet and Social Media.
d.)Comparison with World Cultures.
e.)Connecting idea to design, myth to tradition, culture, civilization, art, and heritage.
About Author
Devdutt Pattanaik loves to write, illustrate and lecture on the relevance of mythology in modern times. He has, since 1996, written over 50 books and 1000 columns for adults and children. His books have been translated in Hindi, Kannada, Malayalam, Marathi, Tamil, Telugu and Gujarati. He has a multi-media presence. His TV shows include Business Sutra on CNBC-TV18 and Devlok on Epic TV. He has hosted a radio show The Devdutt Pattanaik Show on Radio Mirchi, and has an audio-show retelling the Mahabharata on Audible SUNO. He consults organizations on culture, diversity and leadership in addition to consulting various television channels and filmmakers on storytelling. In 1996, he gave his UPSC exams, and got through in his first attempt. But he chose to pursue a career in the pharmaceutical industry, where he worked for 15 years, before turning to his passion for mythology full time.To know more, visit www.devdutt.com
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