SalePaperback
Chemical Engineering: Fluid Flow, Heat Transfer & Mass Transfer Vol 1 6E ₹895 ₹716
Save: 20%
CRY FOR JUSTICE : EMPIRICAL INSIGHTS FROM BALOCHISTAN ₹1,075 ₹860
Save: 20%
CREATIVITY AND STRATEGIC INNOVATION MANAGEMENT
Publisher:
T&F INDIA
| Author:
GOODMAN
| Language:
English
| Format:
Paperback
₹1,295 ₹1,036
Save: 20%
In stock
Ships within:
1-4 Days
In stock
Weight | 544 g |
---|---|
Book Type |
ISBN:
Category: General Management
Page Extent:
288
Many organizations in both the private and public sector are confronted with stiff challenges as they face rapid changes in the business environment. Understanding the causes of these changes is essential if organizations are to fashion suitable management responses. In a highly competitive and globalized scenario, business creativity provides the spark that fosters the development and implementation of innovation and organizational change. Increased understanding of the concepts of business creativity and strategic innovation management provides valuable insights into how organizations can change to meet new challenges. The book aims to: explain the nature of the acceleration in discontinuous change that is affecting the Western business environment emphasise the importance of taking a strategic approach to management responses to encourage creative and innovative skills indicate how a detailed strategic plan can be developed to support organizations intent on profitable survival in the twenty-first century. This textbook will be the perfect accompaniment to postgraduate courses on innovation management and creativity management. The wide-ranging approach means that the book will also be useful supplementary reading on a range of courses from management of technology to strategic management.
Rated 0 out of 5
0 reviews
Rated 5 out of 5
0
Rated 4 out of 5
0
Rated 3 out of 5
0
Rated 2 out of 5
0
Rated 1 out of 5
0
Be the first to review “CREATIVITY AND STRATEGIC INNOVATION MANAGEMENT” Cancel reply
Description
Many organizations in both the private and public sector are confronted with stiff challenges as they face rapid changes in the business environment. Understanding the causes of these changes is essential if organizations are to fashion suitable management responses. In a highly competitive and globalized scenario, business creativity provides the spark that fosters the development and implementation of innovation and organizational change. Increased understanding of the concepts of business creativity and strategic innovation management provides valuable insights into how organizations can change to meet new challenges. The book aims to: explain the nature of the acceleration in discontinuous change that is affecting the Western business environment emphasise the importance of taking a strategic approach to management responses to encourage creative and innovative skills indicate how a detailed strategic plan can be developed to support organizations intent on profitable survival in the twenty-first century. This textbook will be the perfect accompaniment to postgraduate courses on innovation management and creativity management. The wide-ranging approach means that the book will also be useful supplementary reading on a range of courses from management of technology to strategic management.
About Author
Malcolm Goodman is Senior Teaching Fellow at Durham University, UK Sandra M. Dingli is Director of The Edward de Bono Institute for the Design & Development of Thinking at the University of Malta, Malta
Rated 0 out of 5
0 reviews
Rated 5 out of 5
0
Rated 4 out of 5
0
Rated 3 out of 5
0
Rated 2 out of 5
0
Rated 1 out of 5
0
Reviews
Clear filtersThere are no reviews yet.
Be the first to review “CREATIVITY AND STRATEGIC INNOVATION MANAGEMENT” Cancel reply
[wt-related-products product_id="test001"]
Related products
PURCHASING AND SUPPLY CHAIN MANAGEMENT, 7TH EDN
Save: 15%
PRODUCT STRATEGY AND MANAGEMENT, 2ND EDN
Save: 15%
INNOVATION MANAGEMENT AND NEW PRODUCT DEVELOPMENT, 4TH EDN
Save: 15%
RELATED PRODUCTS
Conquering the Chaos: Win in India, Win Everywhere
Save: 25%
INNOVATION MANAGEMENT AND NEW PRODUCT DEVELOPMENT, 4TH EDN
Save: 15%
Organizing and Managing in the Era of Globalization
Save: 10%
Water Management In The Hill Regions: Evidences From Field Studies
Save: 25%
Reviews
Clear filtersThere are no reviews yet.