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Adhunik Bharat Ka Itihas 36/Ed
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AIP PHYSICS DESK REFERENCE, 3RD EDN
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ADVERTISING AND INTEGRATED MARKETING COMMUNICATION, 1ED
Publisher:
MC GRAW HILL INDIA
| Author:
SHAH
| Language:
English
| Format:
₹904
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Advertising and Integrated Marketing Communications brings to fore a perfect balance between theory and practice aswell as planning and execution. The book introduces readers to the concept of integrated marketing communications,and its major tools, techniques and media, with a special focus on advertising.
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Advertising and Integrated Marketing Communications brings to fore a perfect balance between theory and practice aswell as planning and execution. The book introduces readers to the concept of integrated marketing communications,and its major tools, techniques and media, with a special focus on advertising.
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