ADVERTISING AND INTEGRATED MARKETING COMMUNICATION, 1ED

Publisher:
MC GRAW HILL INDIA
| Author:
SHAH
| Language:
English
| Format:
Publisher:
MC GRAW HILL INDIA
Author:
SHAH
Language:
English
Format:

904

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Weight 603 g
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SKU 9781259026058 Category Tag
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Advertising and Integrated Marketing Communications brings to fore a perfect balance between theory and practice aswell as planning and execution. The book introduces readers to the concept of integrated marketing communications,and its major tools, techniques and media, with a special focus on advertising.

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Advertising and Integrated Marketing Communications brings to fore a perfect balance between theory and practice aswell as planning and execution. The book introduces readers to the concept of integrated marketing communications,and its major tools, techniques and media, with a special focus on advertising.

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