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International Communication: A Reader
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Understanding Media
Publisher:
Routledge Classics
| Author:
Marshall McLuhan
| Language:
English
| Format:
Paperback
Publisher:
Routledge Classics
Author:
Marshall McLuhan
Language:
English
Format:
Paperback
Original price was: ₹850.₹680Current price is: ₹680.
Save: 20%
In stock
Ships within:
7-10 Days
In stock
ISBN:
Page Extent:
400
This reissue of Understanding Media marks the thirtieth anniversary (1964-1994) of Marshall McLuhan’s classic expose on the state of the then emerging phenomenon of mass media. Terms and phrases such as “the global village” and “the medium is the message” are now part of the lexicon, and McLuhan’s theories continue to challenge our sensibilities and our assumptions about how and what we communicate.
Description
This reissue of Understanding Media marks the thirtieth anniversary (1964-1994) of Marshall McLuhan’s classic expose on the state of the then emerging phenomenon of mass media. Terms and phrases such as “the global village” and “the medium is the message” are now part of the lexicon, and McLuhan’s theories continue to challenge our sensibilities and our assumptions about how and what we communicate.
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