SaleSold outPaperback
THE MICROSOFT STORY
Publisher:
HarperCollins
| Author:
Good Dan
| Language:
English
| Format:
Paperback
₹399 ₹339
Save: 15%
Out of stock
Receive in-stock notifications for this.
Ships within:
1-4 Days
Out of stock
Book Type |
---|
ISBN:
Category: History
Page Extent:
Imagine if you could see the playbook that returned a struggling tech empire to the top of the tech leader Board. The Microsoft story will help you understand and adopt the competitive strategies, workplace culture, and daily business practices that enabled the tech company to once again become a leading tech innovator. It wasn’t so long ago that Microsoft and its Windows operating system dominated the tech industry so much so that they faced Antitrust Charges for what was perceived by many to be predatory, Monopolistic practices. Less than a decade later, the tide had turned and Microsoft lost its dominance in the personal tech marketplace amidst the launch of the I phone, the rise of Google, and the cloud computing phenomenon. But, now, Microsoft is back on top. The Companies value is soaring and once again Microsoft is being recognised as a tech leader once again. What changed? Since Satya Nadella took over as CEO, the company has gone through significant changes. The company culture has become one of creativity and innovation, no longer requiring that all products revolve around Windows. The company has reevaluated their business lines, getting rid of underperforming initiatives such as smartphone, and focused on the area of growth where the company excelled: the cloud. Through the story of Microsoft, you’ll learn: how to build a nimble company culture that supports innovation and growth. How to return a forgotten brand to the spotlight. How to recognise and build upon successful business lines, while letting go of underperforming initiatives. When to change the entire way you do business. And much, much more.
Rated 0 out of 5
0 reviews
Rated 5 out of 5
0
Rated 4 out of 5
0
Rated 3 out of 5
0
Rated 2 out of 5
0
Rated 1 out of 5
0
Be the first to review “THE MICROSOFT STORY” Cancel reply
Description
Imagine if you could see the playbook that returned a struggling tech empire to the top of the tech leader Board. The Microsoft story will help you understand and adopt the competitive strategies, workplace culture, and daily business practices that enabled the tech company to once again become a leading tech innovator. It wasn’t so long ago that Microsoft and its Windows operating system dominated the tech industry so much so that they faced Antitrust Charges for what was perceived by many to be predatory, Monopolistic practices. Less than a decade later, the tide had turned and Microsoft lost its dominance in the personal tech marketplace amidst the launch of the I phone, the rise of Google, and the cloud computing phenomenon. But, now, Microsoft is back on top. The Companies value is soaring and once again Microsoft is being recognised as a tech leader once again. What changed? Since Satya Nadella took over as CEO, the company has gone through significant changes. The company culture has become one of creativity and innovation, no longer requiring that all products revolve around Windows. The company has reevaluated their business lines, getting rid of underperforming initiatives such as smartphone, and focused on the area of growth where the company excelled: the cloud. Through the story of Microsoft, you’ll learn: how to build a nimble company culture that supports innovation and growth. How to return a forgotten brand to the spotlight. How to recognise and build upon successful business lines, while letting go of underperforming initiatives. When to change the entire way you do business. And much, much more.
About Author
Dan Good is a seasoned book writer, journalist, and ghostwriter with Kevin Anderson & Associates. Dan has written on a wide range of topics - including politics, business, true crime, biography, self-improvement, health/fitness, and sports. Prior to writing and ghostwriting books full time, Dan spent more than a decade as a journalist. He ran the national breaking news desk for the New York Daily News and also worked at ABC News and the New York Post, as well as local news outlets in New Jersey and his native Pennsylvania. Dan lives in Yonkers, N.Y., with his wife and son.
Rated 0 out of 5
0 reviews
Rated 5 out of 5
0
Rated 4 out of 5
0
Rated 3 out of 5
0
Rated 2 out of 5
0
Rated 1 out of 5
0
Reviews
Clear filtersThere are no reviews yet.
Be the first to review “THE MICROSOFT STORY” Cancel reply
[wt-related-products product_id="test001"]
Related products
RELATED PRODUCTS
RECENTLY VIEWED
CONTEMPORARY FINANCIAL MANAGEMENT WITH MINDTAP, 14TH EDITION
Save: 10%
Reviews
Clear filtersThere are no reviews yet.