THE ENLIGHTENED ENTREPRENEUR

It is easy for an entrepreneur
to look at data and charts to arrive at a business decision, but extremely
difficult to look within his soul to find answers. Bhavarlal H. Jain happens
to be someone who can do both with ease. He is the founder and chairman of
Jain Irrigation, a $1 Billion company which was presented with ‘The Good
Company Award’ by Forbes, in 2012. His is a company that nearly went bankrupt
four times in the last thirty years of its existence, only to rise again.
Despite these ups and down, however, Jain has not wavered from a business
model that is based on Gandhi’s notion of trusteeshipwherein wealth belongs
not to an individual but is used for the benefit of the community. Which is a
compilation of lectures that he has given over thirty years. Replete with
instances and expositions of what constitutes ‘enlightened entrepreneurship’
a notion that, Jain iterates, must be embraced by each and every
entrepreneur. This book provides invaluable insights into what successes and
failures mean to a business-person, the tenets of effective leadership and
transformational businesses.