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STRATEGIC MANAGEMENT
Publisher:
OXFORD INDIA
| Author:
CHANDRASEKARAN ET AL
| Language:
English
| Format:
Paperback
Publisher:
OXFORD INDIA
Author:
CHANDRASEKARAN ET AL
Language:
English
Format:
Paperback
₹800
Save: 20%
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| Weight | 956 g |
|---|---|
| Book Type |
ISBN:
Page Extent:
68
Strategic Management is a comprehensive textbook designed to meet the requirements of postgraduate management students. Written in a student-friendly style, it covers concepts and research in the field, and provides a balanced approach to the subject. The book begins with introducing the basic concepts and objectives of strategic management. This is followed by a discussion on environmental analysis and forecasting techniques as well as models. Further, it explores corporate strategies, their formulation and implementation. The book addresses issues regarding corporate social responsibility and corporate governance and emphasizes the importance of evaluating and controlling the effectiveness of a strategy. It also deals with analysis of business cycles with reference to cost impact, other than explaining about risk management and its measurement. The book concludes with a chapter on case analysis which contains matter on practicing the applications of strategic management. Owing to its comprehensive coverage and insights, students will find this book useful. It will also serve as a guide for professionals because of the inclusion of varied examples and case studies.
Description
Strategic Management is a comprehensive textbook designed to meet the requirements of postgraduate management students. Written in a student-friendly style, it covers concepts and research in the field, and provides a balanced approach to the subject. The book begins with introducing the basic concepts and objectives of strategic management. This is followed by a discussion on environmental analysis and forecasting techniques as well as models. Further, it explores corporate strategies, their formulation and implementation. The book addresses issues regarding corporate social responsibility and corporate governance and emphasizes the importance of evaluating and controlling the effectiveness of a strategy. It also deals with analysis of business cycles with reference to cost impact, other than explaining about risk management and its measurement. The book concludes with a chapter on case analysis which contains matter on practicing the applications of strategic management. Owing to its comprehensive coverage and insights, students will find this book useful. It will also serve as a guide for professionals because of the inclusion of varied examples and case studies.
About Author
Dr. Chandrasekaran has more than 16 years of corporate experience in areas relating to Corporate planning, Strategic Management, Mergers, Acquisition, Corporate Restructuring and Supply Chain Management. Presently, he is the Director of the Loyola Centre for Supply Chain Management, LIBA, Chennai as well as the Head of Investment Analysis and Research, a private equity firm in Chennai. He has also been an Assessor, CII- Exim Bank Award for Business Excellence based on EFQM Model. Prof. Ananthanarayanan has retired as Executive Director of Balmer Lawrie & Company Ltd., and now acts as Consultant for leading industrial houses. He is also a visiting faculty for MBA courses offered at various institutes like Bharathidasan Institute of Management (BIM) in Trichy and Loyola Institute of Business Administration (LIBA), Maharishi Institute of Management, Indian Institute of Planning & Management, and Madras University in Chennai.
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