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RESTORING THE SOUL OF BUSINESS

Publisher:
HarperCollins
| Author:
Tobaccowala, Rishad
| Language:
English
| Format:
Paperback
Publisher:
HarperCollins
Author:
Tobaccowala, Rishad
Language:
English
Format:
Paperback

440

Save: 20%

Out of stock

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1-4 Days

Out of stock

Book Type

ISBN:
SKU 9781404113350 Category Tag
Category:
Page Extent:
256

A global marketing-innovation visionary reveals the high cost of an overreliance on data and shows leaders how they can restore the soul of their businesses by reclaiming the human creativity, insight, and relationships essential to competing and winning in the new economy. Businesses great and small, from old-fashioned bricks-and-mortars to cutting-edge start-ups, are moving into uncharted territory, as they determine how to transition from an analog past to a digital future. But here’s a startling and often unacknowledged truth: the promise of digital transformation can only be realized when we find a way to balance it with the promise of people. Named by time magazine as a top five marketing innovator, rishad tobaccowala draws on research and interviews, as well as his thirty-plus years of experience as a digital pioneer, business operator, and thought leader, to describe how digital companies-oness where digital tools and analogies people are integrated expertly– develop a hybrid consciousness and learn to be proactive when they see warning signs that human traits are being subordinated to digital factors. Restoring the soul of business provides practical tools and techniques that every organization can and should implement, and challenges readers to move forward with the kind of balance that catalyzes transformation and produces one great success after another. Readers will: understand how to unleash the significant benefit that can by realized by combining emotion and data, human and machine, analogies and digital. Spot the warning signs of data-blinded companies: cold cultures with little human interaction, poor innovation stemming from stifled employees not encouraged to contribute ideas or insights, an overreliance on numbers versus instinct, and poor customer service due to automated, robotic processes that cause frustration and hurt the brand. Explore how organizations of various sizes and from different industries, from Walmart and IBM to Netflix and Google, have successfully reoriented their thinking on how to fuse technology and humanity. Gain skills to become an expert in connection critical to growth and success, including the connection between being creative and using technology, between succeeding today and thriving tomorrow, and between leveraging networks and creating new ideas and approaches. Anyone with a hand in developing an organization’s culture will find penetrating observations, fresh insights, and practical guidance about how and why establishing the proper balance between human intuition, creativity, and data-driven insights can lead to increased revenue, profitability, retention-andd even joy-inn business.

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Description

A global marketing-innovation visionary reveals the high cost of an overreliance on data and shows leaders how they can restore the soul of their businesses by reclaiming the human creativity, insight, and relationships essential to competing and winning in the new economy. Businesses great and small, from old-fashioned bricks-and-mortars to cutting-edge start-ups, are moving into uncharted territory, as they determine how to transition from an analog past to a digital future. But here’s a startling and often unacknowledged truth: the promise of digital transformation can only be realized when we find a way to balance it with the promise of people. Named by time magazine as a top five marketing innovator, rishad tobaccowala draws on research and interviews, as well as his thirty-plus years of experience as a digital pioneer, business operator, and thought leader, to describe how digital companies-oness where digital tools and analogies people are integrated expertly– develop a hybrid consciousness and learn to be proactive when they see warning signs that human traits are being subordinated to digital factors. Restoring the soul of business provides practical tools and techniques that every organization can and should implement, and challenges readers to move forward with the kind of balance that catalyzes transformation and produces one great success after another. Readers will: understand how to unleash the significant benefit that can by realized by combining emotion and data, human and machine, analogies and digital. Spot the warning signs of data-blinded companies: cold cultures with little human interaction, poor innovation stemming from stifled employees not encouraged to contribute ideas or insights, an overreliance on numbers versus instinct, and poor customer service due to automated, robotic processes that cause frustration and hurt the brand. Explore how organizations of various sizes and from different industries, from Walmart and IBM to Netflix and Google, have successfully reoriented their thinking on how to fuse technology and humanity. Gain skills to become an expert in connection critical to growth and success, including the connection between being creative and using technology, between succeeding today and thriving tomorrow, and between leveraging networks and creating new ideas and approaches. Anyone with a hand in developing an organization’s culture will find penetrating observations, fresh insights, and practical guidance about how and why establishing the proper balance between human intuition, creativity, and data-driven insights can lead to increased revenue, profitability, retention-andd even joy-inn business.

About Author

Rishad Tobaccowala is the Chief Growth Officer at Publicis Groupe, an advertising and communications firm whose 80, 000 employees worldwide are dedicated to delivering marketing and business transformation. He is responsible for supporting the leaders of Publicis Groupe's largest global clients, to help these organizations grow in a revolutionary time for all businesses. For his pioneering innovation, BusinessWeek named Tobaccowala one of the top business leaders, and he also was dubbed one of five marketing innovators by TIME magazine. He regularly presents keynotes at industry conferences and speaks at well-known global organizations, such as Kellogg's, IBM, Amazon, Google, and Facebook.

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