PREDICTABLY IRRATIONAL

Publisher:
HarperCollins
| Author:
DAN ARIRLY
| Language:
English
| Format:
Paperback

383

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In stock

Ships within:
1-4 Days

In stock

Weight 230 g
Book Type

ISBN:
SKU 9780007368549 Category Tag
Category:
Page Extent:
34

When it comes 1 making decisions in our lives, we think we’re in control. We think we’re making smart, rational choices. But are we? From paying for coffee to losing weight, and buying a car to choosing a romantic partner, ArieIy explains how to break through these systematic patterns of thought to make better, more financially sound, decisions. Predictably Irrational is not simply a fascinating read; it has the power to change the way we interact with the world – one small decision at a time. In the current economic crisis it is an invaluable 11 that no person should be without.

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Description

When it comes 1 making decisions in our lives, we think we’re in control. We think we’re making smart, rational choices. But are we? From paying for coffee to losing weight, and buying a car to choosing a romantic partner, ArieIy explains how to break through these systematic patterns of thought to make better, more financially sound, decisions. Predictably Irrational is not simply a fascinating read; it has the power to change the way we interact with the world – one small decision at a time. In the current economic crisis it is an invaluable 11 that no person should be without.

About Author

Dan Ariely is the Alfred P. Sloan Professor of Behavioral Economics at MIT. His work has been featured in leading scholarly journals as well as a variety of popular media outlets, including the New York Times, Wall Street Journal, Washington Post, Boston Globe, Business 2., Scientific American, and Science. He has also been featured on CNN and National Public Radio. Dan publishes widely in the leading scholarly journals in economics, psychology, and business. His work has been featured in a variety of media including The New York Times, Wall Street Journal, Washington Post, Boston Globe, Business 2., Scientific American, Science and CNN. He splits his time between Princeton, NJ, and Cambridge, MA.
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