PRACTICE OF SOCIAL RESEARCH, 15TH EDITION

Known as the gold standard for research
methods, Babbie’s THE PRACTICE OF SOCIAL RESEARCH gives you a definitive
guide to research as practiced by social scientists. Combining a
straightforward approach with the author’s renowned sense of humor, this student-friendly
text equips you with the tools and knowledge to apply research concepts as
both researcher and consumer. The author emphasizes the process by showing
you how to design and construct projects, introducing today’s various
observation modes and answering critical questions about research methods,
such as how to conduct online surveys and analyze both qualitative and
quantitative data. The 15th Edition includes the latest General Social Survey
findings along with new coverage of the global use of social research, the
emerging role of big data, demographic analysis and more.