MY SELFIE WITH INTIGRITY (PB)

My Selfie with Integrity
chronicles the life of a middle-class Calcutta boy, who suddenly finds
himself at the helm of a public listed company by a twist in the tale. When
predictably he is slammed by the underbelly of corruption, unlike everyone
around, he does not adjust. In the face of corruption—of family members, of
the Indian business world and its contrast to his experiences as an
Australian mining magnate, he pursues his true quest for integrity in a
corrupt world. The book also tells the journey of Gujarat NRE, suffering from
cash crunch, fighting multiple legal battles, NPA in 1997 and how Arun
successfully transforms it to a AA-rated, Supermodel Company of the year and
the first Indian Company to own and operate premium hard coking coal mines in
Australia. Caught in the whirlpool of business cycles, Arun dares to take
help of the newly introduced IB Code, but finds himself caught in the
chakravyuh of changing government policies and all-pervasive corruption. Yet,
his tenacity and confidence in reviving Gujarat NRE remain steadfast, because
after all he’s done it before. For every Indian citizen, the evil of
corruption is a daily struggle, suffered in silence. In a simple yet engaging
and often funny language, My Selfie with Integrity voices these daily
frustrations and irritants, and also shows a path towards a corruption-free
India. It is the balance-sheet of an honest Indian businessman.