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Middle Of Diamond India: National Renaissance through Participation and Enterprise
Publisher:
PENGUIN
| Author:
SHASHANK MANI
| Language:
English
| Format:
Hardback
₹699 ₹594
Save: 15%
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ISBN:
SKU
9780670100194
Category Lifestyle & Culture
Category: Lifestyle & Culture
Page Extent:
456
Middle of Diamond India proposes a revolutionary idea – that India has long ignored its largest and most talented segment, citizens in the Tier 2 and Tier 3 districts, its Middle.
The book reveals the hidden stories of those in its Middle who have been ignored owing to their location and language. By examining India’s revolutionary past, its culture, its citizens, its innovators, and its spirit, the book illuminates this Diamond shaped India.
Replete with characters, anecdotes, insights, research and accounts of an annual pilgrimage on a special train-Jagriti Yatra, and an enterprise ecosystem established in Deoria district, the book outlines a new vision of India focussed on its rising Middle. It proposes a Banyan Revolution over the coming twenty-five years of Amrit Kaal, using the tool of enterprise or Udyamita that can ignite a national renaissance.
The book argues that by recognizing and awakening the entrepreneurial vitality of those in small towns and districts, we can create meaning for millions of citizens and define a new modernity for India.
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Description
Middle of Diamond India proposes a revolutionary idea – that India has long ignored its largest and most talented segment, citizens in the Tier 2 and Tier 3 districts, its Middle.
The book reveals the hidden stories of those in its Middle who have been ignored owing to their location and language. By examining India’s revolutionary past, its culture, its citizens, its innovators, and its spirit, the book illuminates this Diamond shaped India.
Replete with characters, anecdotes, insights, research and accounts of an annual pilgrimage on a special train-Jagriti Yatra, and an enterprise ecosystem established in Deoria district, the book outlines a new vision of India focussed on its rising Middle. It proposes a Banyan Revolution over the coming twenty-five years of Amrit Kaal, using the tool of enterprise or Udyamita that can ignite a national renaissance.
The book argues that by recognizing and awakening the entrepreneurial vitality of those in small towns and districts, we can create meaning for millions of citizens and define a new modernity for India.
About Author
Shashank
Mani is the founder of the Jagriti Yatra and the Jagriti Enterprise Centre -
Purvanchal (JECP). The Jagriti Yatra is an annual fifteen-day train journey,
the world's largest entrepreneurial one, to the four corners of India in the
company of 5 young leaders. The JECP focuses on enterprise led development in
Eastern UP.
With a B. Tech from IIT Delhi, and an MBA from IMD Lausanne Shashank has
worked in both corporate and government sectors as a strategist and
visionary, serving on the $5 Trillion committee of the commerce ministry. A
ghumakkad at heart and a public man of action by temperament, he has circled
India fifteen times on the Jagriti Yatra, energizing 7,5 leaders in the
process.
A doting father, a proud husband, a friend and guide to the people of
Deoria, Shashank lives and works in his ancestral village Barpar in Eastern
Uttar Pradesh. He is developing his region through Udyamita, a definition of
enterprise aimed at invigorating local economy and society.
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