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MARKETING METRICS
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MARKETING OF AGRICULTURAL PRODUCTS, 9TH EDN
Publisher:
PEARSON INDIA
| Author:
Richard L. Kohls
| Language:
English
| Format:
Paperback
₹596
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ISBN:
Page Extent:
544
For beginning-level food marketing courses in departments of agricultural economics. Marketing of Agricultural Products has provided instructors a comprehensive and balanced treatment of food marketing systems since its introduction in 1955. It blends marketing and economic theory with real world analytical tools in order to assist students in better understanding the food system and making profitable marketing decisions.
Description
For beginning-level food marketing courses in departments of agricultural economics. Marketing of Agricultural Products has provided instructors a comprehensive and balanced treatment of food marketing systems since its introduction in 1955. It blends marketing and economic theory with real world analytical tools in order to assist students in better understanding the food system and making profitable marketing decisions.
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