MARKETING

No management school prepares
a budding marketing professional for the real world. Most business courses
end up offering only theoretical knowledge on marketing. Filling in this
crucial gap, this book offers practical tips on marketing strategy, planning
and execution. It is a quick guide to the hands-on approach of marketing as
opposed to the hundreds of theoretical books available on the subject.This
book is a step-by-step guide on planning and executing TVC, prints, OOH,
radio, BTL and digital campaigns as a marketer and more. How do you manage
your bills? What do you as a marketer understand by negotiation? How should
you manage internal communications? What is social/business networking and
how can this be managed? Find answers to all these questions and more,
explained in this book in the most pragmatic manner.Marketing: Tricks of the
Trade They Won’t Teach You at B-Schools! is a must-have for any management
student, marketing professional or entrepreneur who wants to be a notch above
her/his peers. Sharpen your marketing acumen, know the trade secrets and get
it right every time!