Made in Nepal: Lessons in Business Building from the Land of Everest

For Binod Chaudhary, the founder of CG Corp Global, Nepal’s largest conglomerate, nothing brings more satisfaction than seeing the Nepalese flag fly high in all their factories across the globe. Where once competitors were unaware that a country such as Nepal existed and others mistook it for a state of India, today the group’s decade-long growth has now put Nepal firmly on the global map. Notably, Wai Wai, his popular noodle brand, is no longer limited to sales in neighbouring India, but has expanded to reach countries as geographically apart as Serbia, Kazakhstan, Moldova, Bangladesh and Egypt. Recognized by Forbes as Nepal’s first billionaire, Binod Chaudhary is a fearless risk-taker ready to push all boundaries, fighting fit and looking to pit his pawn against a rival’s knight, usually to the latter’s detriment. In Made in Nepal, Chaudhary takes us on an incredible journey, detailing his forays into more than 200 businesses globally-from Asia to Europe to Africa-including cement, hospitality, telecom, banking and pharmaceuticals, and the challenges he takes head-on, sometimes successfully and sometimes as a learning. Candid and inspiring, peppered with anecdotes that are both engaging and humorous, this story of a man with unmatched self-belief, nationalism and tenacity will fill you with passion and purpose.