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INTERNET MARKETING WITH MINDTAP, 4TH EDITION
Publisher:
CENGAGE INDIA
| Author:
Mary-Lou
Roberts,Debra Zahay
| Language:
English
| Format:
Paperback
Publisher:
CENGAGE INDIA
Author:
Mary-Lou
Roberts,Debra Zahay
Language:
English
Format:
Paperback
₹849
Save: 15%
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ISBN:
Page Extent:
576
INTERNET MARKETING
provides comprehensive coverage of the rapidly changing field of Internet
marketing that is timely and relevant. It relies on extant marketing theory
where appropriate and introduces many conceptual frameworks to structure
student understanding of Internet marketing issues. Above all, it works on
the premise that the Internet–whether used as a medium of communication or
as a channel of distribution–is only one component of the contemporary
marketer’s arsenal.
Description
INTERNET MARKETING
provides comprehensive coverage of the rapidly changing field of Internet
marketing that is timely and relevant. It relies on extant marketing theory
where appropriate and introduces many conceptual frameworks to structure
student understanding of Internet marketing issues. Above all, it works on
the premise that the Internet–whether used as a medium of communication or
as a channel of distribution–is only one component of the contemporary
marketer’s arsenal.
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