HOW TO DISCOVER CUSTOMER VALUE (PB)

Introducing the Value
Discovery Canvas tool  Is there a
structured process to develop customer insights that can be shared and
brainstormed across teams? If you know what the customer really wants, you
can grow your business, develop competitive advantage, create superior
customer value and avoid wasteful expenditure.  This book provides a useful framework
called the Customer-Action-Cycle, introduces the Value Discovery Canvas tool,
and lays down the Value Discovery Process. Written in a simple,
easy-to-understand language, the book addresses two basic questions:  Where does customer value reside and how
does one find it?