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Digital Marketing 2e
Publisher:
Oxford University Press
| Author:
Moutusy Maity
| Language:
english
| Format:
Paperback
Publisher:
Oxford University Press
Author:
Moutusy Maity
Language:
english
Format:
Paperback
₹620
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| Weight | 700 g |
|---|---|
| Book Type |
ISBN:
Page Extent:
500
The second edition of Digital Marketing is designed with the purpose of explaining important concepts of the subject with Indian and global examples from real life. It also delves into the opportunities, problems, tactics and strategies associated with incorporating the Internet into the function of marketing. Appropriate for students of MBA specializing in Marketing, its application-oriented approach would also be useful for marketing professionals.
Description
The second edition of Digital Marketing is designed with the purpose of explaining important concepts of the subject with Indian and global examples from real life. It also delves into the opportunities, problems, tactics and strategies associated with incorporating the Internet into the function of marketing. Appropriate for students of MBA specializing in Marketing, its application-oriented approach would also be useful for marketing professionals.
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