DECODING BUSINESS MINDS (PB)

 This is a manifesto to change a country
where a Master of Business Administration (MBA) is primarily to get a job,
and not to start a business! Serial entrepreneur Ajay Gupta is the
quintessential Indian businessman. He has spent more than three decades in
businesses creating companies that have grown despite numerous obstacles and
challenges that came from within the entrepreneurial ecosystem, but more so
from a societal mindset that has origins in the British Raj. Thinking of a
business as a lifelong career does not come naturally to most Indians. In
fact, in Indian middle-class families, business is not seen as a secure
source of income. Many of the myths surrounding business and businessmen are
the reason why even those who have an innate talent for enterprise eventually
suppress their dreams. This book debunks many of these myths and looks at how
India can become truly aatmanirbhar and create limitless wealth for all.
Decoding Business Mindsis a break from a stereotypical business book and is a
practical guide to overcoming fears, creating the right attitude and working
consistently towards an actionable vision. Ajay takes on the role of business
coach, mentor and storyteller to look at everyday examples and real-life
stories that will inspire everyone to emerge out of the herd mentality that
sees business as risky, unstable and stressful. He deciphers the unique DNA
of Indians that can make them world-beaters in the future. He also reveals
some of the innovations, strategies and formulae that can help create wealth
and scale up businesses. This is a book to remind Indians that business is in
their blood.