Consumer Behavior, MindTap

Publisher:
CENGAGE INDIA
| Author:
BABIN/ HARRIS
| Language:
English
| Format:
Paperback

849

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ISBN:
SKU 9789355738493 Category
Category:
Page Extent:
452

Learn the principles and skills behind
consumer behavior in the way that’s best for you with Babin/Harris’ CB, 9E.
Carefully crafted and based on continuous research into the workflows and
learning preferences of students like you, CB from 4LTR Press offers an
innovative learning experience with printed, online or mobile options. This
edition integrates the latest developments, technology and emerging trends in
consumer behavior with visually driven content and learning features that
address all learning styles.

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Description

Learn the principles and skills behind
consumer behavior in the way that’s best for you with Babin/Harris’ CB, 9E.
Carefully crafted and based on continuous research into the workflows and
learning preferences of students like you, CB from 4LTR Press offers an
innovative learning experience with printed, online or mobile options. This
edition integrates the latest developments, technology and emerging trends in
consumer behavior with visually driven content and learning features that
address all learning styles.

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