CONSUMER BEHAVIOR: A DIGITAL NATIVE

In this Edition: 1. Opening and closing case studies in each chapter bring to light how major brands are embracing technology and connectivity to ease digital natives in their buying process. 2. Detailed explanations on how the perceptions of consumers are developed through the five senses. The book further explains their persuasive nature in the digital environment. 3. Detailed discussions on the influence of omnichannel on consumer behavior across various products, categories and services.
Key Features:
• Encompasses pioneering concepts
• Latest developments and in-depth case studies
• Combination of practical, real-world focus with visual pedagogy
• Presents an engaging and exciting look at the changes in consumption pattern of the digital natives