SaleSold outOmnibus/Box Set
Combo Pack (Set Of 6 Books) : Contagious | Great At Work | Unfuck Yourself | How To Be A CEO | 50 Successful Harvard Application Essays | The Catalyst
Publisher:
Simon & Schuster | Hachette | Pan Macmillan
| Author:
Jonah Berger | Morten T Hansen | Gary John Bishop | Ben Renshaw | Harvard Crimson
| Language:
English
| Format:
Omnibus/Box Set
₹2,471
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Page Extent:
1600
- Contagious :- The New York Times bestseller that explains why certain products and ideas become popular. What makes things popular? If you said advertising, think again. People don’t listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral? Wharton marketing professor Jonah Berger has spent the last decade answering these questions. He’s studied why New York Times articles make the paper’s own Most E-mailed list, why products get word of mouth, and how social influence shapes everything from the cars we buy to the clothes we wear to the names we give our children. In Contagious, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos. Learn how a luxury steakhouse found popularity through the lowly cheesesteak, why anti-drug commercials might have actually increased drug use, and why more than 200 million consumers shared a video about one of the most boring products there is: a blender. Contagious provides specific, actionable techniques for helping information spread—for designing messages, advertisements, and content that people will share. Whether you’re a manager at a big company, a small business owner trying to boost awareness, a politician running for office, or a health official trying to get the word out, Contagious will show you how to make your product or idea catch on.
- Great At Work :- The Wall Street Journal bestseller—a Financial Times Business Book of the Month and named by The Washington Post as “One of the 11 Leadership Books to Read in 2018”—is “a refreshingly data-based, clearheaded guide” (Publishers Weekly) to individual performance, based on a groundbreaking study. Why do some people perform better at work than others? This deceptively simple question continues to confound professionals in all sectors of the workforce. Now, after a unique, five-year study of more than 5,000 managers and employees, Morten Hansen reveals the answers in his “Seven Work Smarter Practices” that can be applied by anyone looking to maximize their time and performance. Each of Hansen’s seven practices is highlighted by inspiring stories from individuals in his comprehensive study. You’ll meet a high school principal who engineered a dramatic turnaround of his failing high school; a rural Indian farmer determined to establish a better way of life for women in his village; and a sushi chef, whose simple preparation has led to his unassuming restaurant being awarded the maximum of three Michelin stars. Hansen also explains how the way Alfred Hitchcock filmed Psycho and the 1911 race to become the first explorer to reach the South Pole both illustrate the use of his seven practices. Each chapter “is intended to inspire people to be better workers…and improve their own work performance” (Booklist) with questions and key insights to allow you to assess your own performance and figure out your work strengths, as well as your weaknesses. Once you understand your individual style, there are mini-quizzes, questionnaires, and clear tips to assist you focus on a strategy to become a more productive worker. Extensive, accessible, and friendly, Great at Work will help us “reengineer our work lives, reduce burnout, and improve performance and job satisfaction.
- Unfuck Yourself :- This is not the usual self-help book. Make your life one you actually want to live. This is blunt force trauma to the way you think life has to be for you. Most importantly, it is designed to give you an authentic leg up – one that feels genuine and right for you, and can propel you to new levels of greatness. Learn how to Combat self-doubt Deal with your inner critic Stop comparing yourself to others Break out of your rut. It will teach you not to look to the outside world for answers, but inside yourself. You will learn how to take full responsibility of your life, the highs and the lows, and you’ll actually feel good about it – no, in fact, you’ll feel f*cking great about it!
- How To Be A CEO :- The haloed CEO role is a rarified position which takes a special combination of the right mindset, skillset and tools to succeed. Many people aspire to the elevated heights of a CEO and crave the experience and versatility of the best in business – yet few have a clear pathway to develop their skills and put themselves in the picture for a big leadership role. Now, in How to be a CEO, the experienced executive coach Ben Renshaw has conducted extensive research with CEOs from small, mid-size and large companies, Executive Committee members who work for CEOs and renowned Professors of Leadership, to distill the vital essence of what it takes to become a great CEO. In recent years the world of work has experienced unprecedented change causing organizations, leaders, teams and individuals to rethink about what work means and what they want. It has given everyone the license to ask questions about how to work in better ways and to expect straight answers from relevant stakeholders. Never has it been more important to equip aspiring leaders with the skills to succeed, as well as helping existing CEOs build robust succession plans to ensure the sustainability of their organizations. How to be a CEO outlines a compelling journey to leadership greatness. Based on a simple 3P Model: Purpose, People & Performance it provides a practical guide to accelerate leadership development for those who want to be at the front of evolution in the uncertain world of work. The book will help unlock your thinking about what you stand for as a leader and the impact that you want to have. It will challenge you to leverage your strengths and address your development opportunities. It will invite the reader to create their own framework for becoming the best CEO candidate they can, to equip them for the role if they are in contention, and to challenge leaders at all levels to raise their game and lead greatly. All the leadership answers in one slim volume.
- 50 Successful Harvard Application Essays :- Fifty all-new essays that got their authors into Harvard, with updated statistics and analysis, showing what worked, what didn’t and how you can do it, too. With talented applicants coming from the top high schools as well as the pressure to succeed from family and friends, it’s no wonder that writing college application essays is one of the most stressful tasks high schoolers face. Add in how hard it is to get started or brag about accomplishments or order stories for maximum effect and it’s a wonder that any ever get written. To help, this completely new edition of 50 Successful Harvard Application Essays gives readers the most inspiring approaches, both conventional and creative, that won over admissions officers at Harvard University, the nation’s top ranked college. From chronicling personal achievements to detailing unique talents, the topics covered in these essays open applicants up to new techniques to put their best foot forward. It teaches students how to: – Get started- Stand out- Structure the best possible essay- Avoid common pitfalls Each essay in this collection is from a Harvard student who made the cut and is followed by analysis by the staff of the Harvard Crimson where strengths and weakness are detailed to show readers how they can approach their own stories and ultimately write their own high-caliber essay. 50 Successful Harvard Application Essays’ all-new essays and straightforward advice make it the first stop for applicants who are looking to craft essays that get them accepted to the school of their dreams.
- The Catalyst :- From the author of New York Times bestsellers Contagious and Invisible Influence comes a revolutionary approach to changing anyone’s mind. Everyone has something they want to change. Marketers want to change their customers’ minds and leaders want to change organizations. Start-ups want to change industries and nonprofits want to change the world. But change is hard. Often, we persuade and pressure and push, but nothing moves. Could there be a better way? This book takes a different approach. Successful change agents know it’s not about pushing harder, or providing more information, it’s about being a catalyst. Catalysts remove roadblocks and reduce the barriers to change. Instead of asking, “How could I change someone’s mind?” they ask a different question: “Why haven’t they changed already? What’s stopping them?” The Catalyst identifies the key barriers to change and how to mitigate them. You’ll learn how catalysts change minds in the toughest of situations: how hostage negotiators get people to come out with their hands up and how marketers get new products to catch on, how leaders transform organizational culture and how activists ignite social movements, how substance abuse counselors get addicts to realize they have a problem, and how political canvassers change deeply rooted political beliefs. This book is designed for anyone who wants to catalyze change. It provides a powerful way of thinking and a range of techniques that can lead to extraordinary results. Whether you’re trying to change one person, transform an organization, or shift the way an entire industry does business, this book will teach you how to become a catalyst.
Description
- Contagious :- The New York Times bestseller that explains why certain products and ideas become popular. What makes things popular? If you said advertising, think again. People don’t listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral? Wharton marketing professor Jonah Berger has spent the last decade answering these questions. He’s studied why New York Times articles make the paper’s own Most E-mailed list, why products get word of mouth, and how social influence shapes everything from the cars we buy to the clothes we wear to the names we give our children. In Contagious, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos. Learn how a luxury steakhouse found popularity through the lowly cheesesteak, why anti-drug commercials might have actually increased drug use, and why more than 200 million consumers shared a video about one of the most boring products there is: a blender. Contagious provides specific, actionable techniques for helping information spread—for designing messages, advertisements, and content that people will share. Whether you’re a manager at a big company, a small business owner trying to boost awareness, a politician running for office, or a health official trying to get the word out, Contagious will show you how to make your product or idea catch on.
- Great At Work :- The Wall Street Journal bestseller—a Financial Times Business Book of the Month and named by The Washington Post as “One of the 11 Leadership Books to Read in 2018”—is “a refreshingly data-based, clearheaded guide” (Publishers Weekly) to individual performance, based on a groundbreaking study. Why do some people perform better at work than others? This deceptively simple question continues to confound professionals in all sectors of the workforce. Now, after a unique, five-year study of more than 5,000 managers and employees, Morten Hansen reveals the answers in his “Seven Work Smarter Practices” that can be applied by anyone looking to maximize their time and performance. Each of Hansen’s seven practices is highlighted by inspiring stories from individuals in his comprehensive study. You’ll meet a high school principal who engineered a dramatic turnaround of his failing high school; a rural Indian farmer determined to establish a better way of life for women in his village; and a sushi chef, whose simple preparation has led to his unassuming restaurant being awarded the maximum of three Michelin stars. Hansen also explains how the way Alfred Hitchcock filmed Psycho and the 1911 race to become the first explorer to reach the South Pole both illustrate the use of his seven practices. Each chapter “is intended to inspire people to be better workers…and improve their own work performance” (Booklist) with questions and key insights to allow you to assess your own performance and figure out your work strengths, as well as your weaknesses. Once you understand your individual style, there are mini-quizzes, questionnaires, and clear tips to assist you focus on a strategy to become a more productive worker. Extensive, accessible, and friendly, Great at Work will help us “reengineer our work lives, reduce burnout, and improve performance and job satisfaction.
- Unfuck Yourself :- This is not the usual self-help book. Make your life one you actually want to live. This is blunt force trauma to the way you think life has to be for you. Most importantly, it is designed to give you an authentic leg up – one that feels genuine and right for you, and can propel you to new levels of greatness. Learn how to Combat self-doubt Deal with your inner critic Stop comparing yourself to others Break out of your rut. It will teach you not to look to the outside world for answers, but inside yourself. You will learn how to take full responsibility of your life, the highs and the lows, and you’ll actually feel good about it – no, in fact, you’ll feel f*cking great about it!
- How To Be A CEO :- The haloed CEO role is a rarified position which takes a special combination of the right mindset, skillset and tools to succeed. Many people aspire to the elevated heights of a CEO and crave the experience and versatility of the best in business – yet few have a clear pathway to develop their skills and put themselves in the picture for a big leadership role. Now, in How to be a CEO, the experienced executive coach Ben Renshaw has conducted extensive research with CEOs from small, mid-size and large companies, Executive Committee members who work for CEOs and renowned Professors of Leadership, to distill the vital essence of what it takes to become a great CEO. In recent years the world of work has experienced unprecedented change causing organizations, leaders, teams and individuals to rethink about what work means and what they want. It has given everyone the license to ask questions about how to work in better ways and to expect straight answers from relevant stakeholders. Never has it been more important to equip aspiring leaders with the skills to succeed, as well as helping existing CEOs build robust succession plans to ensure the sustainability of their organizations. How to be a CEO outlines a compelling journey to leadership greatness. Based on a simple 3P Model: Purpose, People & Performance it provides a practical guide to accelerate leadership development for those who want to be at the front of evolution in the uncertain world of work. The book will help unlock your thinking about what you stand for as a leader and the impact that you want to have. It will challenge you to leverage your strengths and address your development opportunities. It will invite the reader to create their own framework for becoming the best CEO candidate they can, to equip them for the role if they are in contention, and to challenge leaders at all levels to raise their game and lead greatly. All the leadership answers in one slim volume.
- 50 Successful Harvard Application Essays :- Fifty all-new essays that got their authors into Harvard, with updated statistics and analysis, showing what worked, what didn’t and how you can do it, too. With talented applicants coming from the top high schools as well as the pressure to succeed from family and friends, it’s no wonder that writing college application essays is one of the most stressful tasks high schoolers face. Add in how hard it is to get started or brag about accomplishments or order stories for maximum effect and it’s a wonder that any ever get written. To help, this completely new edition of 50 Successful Harvard Application Essays gives readers the most inspiring approaches, both conventional and creative, that won over admissions officers at Harvard University, the nation’s top ranked college. From chronicling personal achievements to detailing unique talents, the topics covered in these essays open applicants up to new techniques to put their best foot forward. It teaches students how to: – Get started- Stand out- Structure the best possible essay- Avoid common pitfalls Each essay in this collection is from a Harvard student who made the cut and is followed by analysis by the staff of the Harvard Crimson where strengths and weakness are detailed to show readers how they can approach their own stories and ultimately write their own high-caliber essay. 50 Successful Harvard Application Essays’ all-new essays and straightforward advice make it the first stop for applicants who are looking to craft essays that get them accepted to the school of their dreams.
- The Catalyst :- From the author of New York Times bestsellers Contagious and Invisible Influence comes a revolutionary approach to changing anyone’s mind. Everyone has something they want to change. Marketers want to change their customers’ minds and leaders want to change organizations. Start-ups want to change industries and nonprofits want to change the world. But change is hard. Often, we persuade and pressure and push, but nothing moves. Could there be a better way? This book takes a different approach. Successful change agents know it’s not about pushing harder, or providing more information, it’s about being a catalyst. Catalysts remove roadblocks and reduce the barriers to change. Instead of asking, “How could I change someone’s mind?” they ask a different question: “Why haven’t they changed already? What’s stopping them?” The Catalyst identifies the key barriers to change and how to mitigate them. You’ll learn how catalysts change minds in the toughest of situations: how hostage negotiators get people to come out with their hands up and how marketers get new products to catch on, how leaders transform organizational culture and how activists ignite social movements, how substance abuse counselors get addicts to realize they have a problem, and how political canvassers change deeply rooted political beliefs. This book is designed for anyone who wants to catalyze change. It provides a powerful way of thinking and a range of techniques that can lead to extraordinary results. Whether you’re trying to change one person, transform an organization, or shift the way an entire industry does business, this book will teach you how to become a catalyst.
About Author
Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania and internationally bestselling author of Contagious, Invisible Influence, and The Catalyst. He’s a world-renowned expert on social influence, word of mouth, and why products, ideas, and behaviors catch on and has published over 50 papers in top-tier academic journals. He has consulted for a range of Fortune 500 companies, keynoted hundreds of events, and popular accounts of his work often appear in places like The New York Times, The Wall Street Journal, and Harvard Business Review. His research has also been featured in the New York Times Magazine.
Morten T. Hansen is a management professor at University of California, Berkeley. He is the coauthor (with Jim Collins) of the New York Times bestseller Great by Choice and the author of the highly acclaimed Collaboration and Great at Work. Formerly a professor at Harvard Business School and INSEAD (France), professor Hansen holds a PhD from Stanford Business School, where he was a Fulbright scholar. His academic research has won several prestigious awards, and he is ranked one of the world’s most influential management thinkers by Thinkers50. Morten Hansen was also a manager at the Boston Consulting Group, where he advised corporate clients worldwide. Born and raised in Norway, he lives in San Francisco with his wife and two daughters, and he travels the world to give keynotes and help companies and people become great at work.
Born and raised in Glasgow, Gary John Bishop moved to the US in 1997. This opened up his pathway to the world of personal development, specifically to ontology and phenomenology in which he was rigorously trained for a number of years before becoming a senior programme director with one of the world's leading personal development companies. His lifelong commitment to shifting people's ability to exert real change in their lives drives him each and every day. He has a no-frills approach that has brought him an ever increasing following, drawn to the simplicity and real-world use of his work. He lives in Florida with his wife and three sons.
Ben Renshaw is one of today's foremost leadership thinkers, speaker, coach and author. Ben's innovative work with leading organisation, senior executives and entrepreneurs has brought him international acclaim. Author of ten popular books including Being, Purpose, LEAD and SuperCoaching. Clients include Heathrow, IHG, London Underground, Sainsbury's and Sky.
The Harvard Crimson has been the daily newspaper of Harvard University since 1873. Published from Cambridge, MA, The Crimson is the nation’s oldest continually-operating daily college newspaper.
Morten T. Hansen is a management professor at University of California, Berkeley. He is the coauthor (with Jim Collins) of the New York Times bestseller Great by Choice and the author of the highly acclaimed Collaboration and Great at Work. Formerly a professor at Harvard Business School and INSEAD (France), professor Hansen holds a PhD from Stanford Business School, where he was a Fulbright scholar. His academic research has won several prestigious awards, and he is ranked one of the world’s most influential management thinkers by Thinkers50. Morten Hansen was also a manager at the Boston Consulting Group, where he advised corporate clients worldwide. Born and raised in Norway, he lives in San Francisco with his wife and two daughters, and he travels the world to give keynotes and help companies and people become great at work.
Born and raised in Glasgow, Gary John Bishop moved to the US in 1997. This opened up his pathway to the world of personal development, specifically to ontology and phenomenology in which he was rigorously trained for a number of years before becoming a senior programme director with one of the world's leading personal development companies. His lifelong commitment to shifting people's ability to exert real change in their lives drives him each and every day. He has a no-frills approach that has brought him an ever increasing following, drawn to the simplicity and real-world use of his work. He lives in Florida with his wife and three sons.
Ben Renshaw is one of today's foremost leadership thinkers, speaker, coach and author. Ben's innovative work with leading organisation, senior executives and entrepreneurs has brought him international acclaim. Author of ten popular books including Being, Purpose, LEAD and SuperCoaching. Clients include Heathrow, IHG, London Underground, Sainsbury's and Sky.
The Harvard Crimson has been the daily newspaper of Harvard University since 1873. Published from Cambridge, MA, The Crimson is the nation’s oldest continually-operating daily college newspaper.
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