Case Studies in MARKETING MANAGEMENT

Publisher:
Pentagon Press
| Author:
Dr. S.L. Gupta & Dr. R.K. Suri
| Language:
English
| Format:
Hardback
Publisher:
Pentagon Press
Author:
Dr. S.L. Gupta & Dr. R.K. Suri
Language:
English
Format:
Hardback

713

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Book Type

Availiblity

ISBN:
SKU 9788182742901 Category
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Page Extent:
398

Marketing is a dynamic field and marketing profession has to be innovator to understand the pulse of consumers and develop the strategies to serve them better and provide delight to them. For retaining the consumer. The marketing fundamental needs to be sharpened on continuous basis using case studies, role plays, simulation, and projects. Effective managers know that firm success comes from identifying required tasks. Assigning tasks according to achieve shared purposes. The present book has been conceptualized and designed with an objective to provide meaningful insight in to the case studies in Marketing Management.

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Marketing is a dynamic field and marketing profession has to be innovator to understand the pulse of consumers and develop the strategies to serve them better and provide delight to them. For retaining the consumer. The marketing fundamental needs to be sharpened on continuous basis using case studies, role plays, simulation, and projects. Effective managers know that firm success comes from identifying required tasks. Assigning tasks according to achieve shared purposes. The present book has been conceptualized and designed with an objective to provide meaningful insight in to the case studies in Marketing Management.

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