VISUAL DATA STORYTELLING WITH TABLEAU

The modules in this book will go beyond the dashboard to communicate business-relevant implications of data analyses using the analytic, visualization and storytelling capabilities of Tableau, the most popular visualization software in use by businesses world today. Each chapter will split focus between discussing key components of design practice and data visualization and introducing a format for representing information with step-by-step guides for using Tableau. By the end of this book, readers will not only understand how data stories differ from traditional storytelling and how to purposefully craft a compelling data story, but also how to employ the horsepower of Tableau to structure data analysis projects so that they can effectively analyse, visualize and communicate insights in a way that is meaningful for stakeholders across a variety of communication mediums. The Tableau software does not come with the book, however Tableau for Teaching provides free one year licenses for students and for faculty (which can be renewed). Instructors can also register their classes for class licensing and be given access to sandbox working environments for their class to collaborate together. Details are explained in the book. The links to Tableau for Teaching are: Chapter 1 Storytelling in a Digital Era Chapter 2 the Power of Visual Data Stories Chapter 3 Getting Started with Tableau Chapter 4 Importance of Context in Storytelling Chapter 5 Choosing the Right Visual Chapter 6 Curating Visuals for Your Audience Chapter 7 Preparing Data for StorytellingChapter 8 Storyboarding Frame by Frame Chapter 9 Advanced Storytelling ChartsChapter 10 Closing Thoughts.