The Start-up Founder's Guide to Digital Marketing

We don’t have budgets to hire a chief marketing officer.’

‘While I understand marketing, this digital marketing is not my cup of tea.’

‘How do I know that the digital marketing agency I have hired is not taking me for a ride.’

How many times have you heard these statements from start-up founders? In the digital age where customers are buying more of digital influence (think Instagram, Meta and Google searches), start-up owners need to be in control of their digital marketing game. The Start-up Founder’s Guide to Digital Marketing brings you – the business owner at the center stage and puts you in control of your digital marketing game. This 7-step guide will take you through the nuances of the digital game like never before, understand your target consumer’s behavior and allocate your budgets in a focused manner so you can grow your business without losing your sleep and money.