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The Essence Of Life
Publisher:
Penguin Enterprise
| Author:
Viju Jacob
| Language:
English
| Format:
Hardback
Publisher:
Penguin Enterprise
Author:
Viju Jacob
Language:
English
Format:
Hardback
Original price was: ₹599.₹389Current price is: ₹389.
In stock
Ships within:
This book is on PRE-ORDER, and it will be shipped within 1-4 days after the release of the book.
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Price and release dates of pre-order books may change at the publisher's discretion before release.
ISBN:
Page Extent:
176
From a small town in Kerala to the helm of a global enterprise, Dr Viju Jacob has lived a story of vision, resilience, and faith. In The Essence of Life, he recounts how, inspired by his father C.V. Jacob’s pioneering spirit, he helped transform Synthite Industries into a global leader the production of spice extracts, essential oils, and various herbal extracts.
In this moving memoir, Jacob reveals the turning points that defined his path—the leap into oleoresin extraction when few believed in its future, the struggles of entering international markets, the discipline of running a family-led company, and the commitment to sustainable sourcing that uplifted thousands of farmers.
With a foreword by Dr Shashi Tharoor, The Essence of Life is a timeless guide for entrepreneurs, professionals, and dreamers alike.
Description
From a small town in Kerala to the helm of a global enterprise, Dr Viju Jacob has lived a story of vision, resilience, and faith. In The Essence of Life, he recounts how, inspired by his father C.V. Jacob’s pioneering spirit, he helped transform Synthite Industries into a global leader the production of spice extracts, essential oils, and various herbal extracts.
In this moving memoir, Jacob reveals the turning points that defined his path—the leap into oleoresin extraction when few believed in its future, the struggles of entering international markets, the discipline of running a family-led company, and the commitment to sustainable sourcing that uplifted thousands of farmers.
With a foreword by Dr Shashi Tharoor, The Essence of Life is a timeless guide for entrepreneurs, professionals, and dreamers alike.
About Author
Dr Viju Jacob is the Vice Chairman and Managing Director of Synthite Industries Pvt. Ltd., the world’s largest producer of value-added spice extracts, powders, essential oils, natural flavours, and fragrances. A member of a distinguished family of Indian industrialists and philanthropists, he joined the business in 1984, bringing over 40 years of expertise to the spice industry. Under his leadership, Synthite expanded globally, diversified into hospitality, realty, and renewable energy, and championed sustainable sourcing benefiting thousands of farmers. Holding a PhD in Business Management from the University of Colombo, Dr Jacob continues to represent Indian spices on the world stage.
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