The Digital Seeker: A Guide to Winning in the New Marketplace

2020 WALL STREET JOURNAL BESTSELLERThe Internet was supposed to connect us to endless possibilities. So why do we keep ending up browsing the same old sites and bestseller lists? When sellers don't offer potential customers a compelling digital experience, consumers miss out on great products-and businesses miss a vital opportunity to grow.Raj K. De Datta, the co-founder of a company that powers digital-commerce experiences for many of the world's biggest brands, offers an actionable playbook for companies looking to deliver better digital experiences. In this book, he argues that exceptional digital experiences are much more than marketplaces-they are built on platforms that provides agile, personalized, scalable performance. Moreover, they are created by product-centric digital teams, not traditional organizations.The Digital Seeker distills key lessons from the compelling stories of innovative businesses: not just tech companies but those spanning a wide range of industries, including fashion, sports, healthcare, distribution and the public sector. It also offers crucial insights into the impact of the COVID-19 pandemic on our digital lives and the long-term effects it will have on digital experiences of the future.Anecdotal and thought-provoking, The Digital Seeker explains how companies can translate a seeker-centric philosophy into a core operational playbook for their digital teams to achieve transformative results.