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The Design of Everyday Things
Publisher:
Basic Books
| Author:
Don Norman
| Language:
English
| Format:
Paperback
Publisher:
Basic Books
Author:
Don Norman
Language:
English
Format:
Paperback
₹1,399 ₹979
Save: 30%
In stock
Ships within:
1-4 Days
In stock
Book Type |
---|
ISBN:
SKU
9780465050659
Categories Art & Photography, Internet & Social Media
Categories: Art & Photography, Internet & Social Media
Page Extent:
368
One of the world’s great designers shares his vision of “the fundamental principles of great and meaningful design”, that’s “even more relevant today than it was when first published” (Tim Brown, CEO, IDEO).
Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door.
The fault, argues this ingenious — even liberating — book, lies not in ourselves, but in product design that ignores the needs of users and the principles of cognitive psychology. The problems range from ambiguous and hidden controls to arbitrary relationships between controls and functions, coupled with a lack of feedback or other assistance and unreasonable demands on memorization.
The Design of Everyday Things shows that good, usable design is possible. The rules are simple: make things visible, exploit natural relationships that couple function and control, and make intelligent use of constraints. The goal: guide the user effortlessly to the right action on the right control at the right time.
The Design of Everyday Things is a powerful primer on how — and why — some products satisfy customers while others only frustrate them.
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Description
One of the world’s great designers shares his vision of “the fundamental principles of great and meaningful design”, that’s “even more relevant today than it was when first published” (Tim Brown, CEO, IDEO).
Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door.
The fault, argues this ingenious — even liberating — book, lies not in ourselves, but in product design that ignores the needs of users and the principles of cognitive psychology. The problems range from ambiguous and hidden controls to arbitrary relationships between controls and functions, coupled with a lack of feedback or other assistance and unreasonable demands on memorization.
The Design of Everyday Things shows that good, usable design is possible. The rules are simple: make things visible, exploit natural relationships that couple function and control, and make intelligent use of constraints. The goal: guide the user effortlessly to the right action on the right control at the right time.
The Design of Everyday Things is a powerful primer on how — and why — some products satisfy customers while others only frustrate them.
About Author
Don Norman is a co-founder of the Nielsen Norman Group, and holds graduate degrees in both engineering and psychology. His many books include Emotional Design, The Design of Future Things, and Living with Complexity, and The Design of Everyday Things. He lives in Silicon Valley, California.
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