STRATEGIC MARKET MANAGEMENT, 11TH EDITION

David Allen Aaker is an American organizational theorist, consultant and Professor Emeritus at the University of California, Berkeley's Haas School of Business, a specialist in marketing with a focus on brand strategy. He serves as Vice Chairman of Prophet. Aaker received his SB in Management from the MIT Sloan School of Management and then his MA in Statistics and PhD in Business Administration at Stanford University. Christine Moorman is the T. Austin Finch Professor, Sr. of Business Administration at Fuqua School of Business, Duke University. She is known for her work on marketing strategy, marketing organization and marketing research. She is a Fellow of the American Marketing Association. She is the Editor-in-Chief of the Journal of Marketing. Jamid Ul Islam has earned his Ph.D. from Department of Management Studies, Indian Institute of Technology Roorkee, India, and is currently working as an Assistant Professor (Marketing) at College of Business Administration (AACSB accredited), Prince Sultan University, Riyadh, Kingdom of Saudi Arabia. Zillur Rahman is Professor in the Department of Management Studies, Indian Institute of Technology Roorkee, India. Dr. Rahman has more than 20 years of experience in academia teaching broad range of courses including Marketing Management, Consumer Behavior, Services Marketing, and many more.