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Strategic Management And Business Policy
Publisher:
Pearson India
| Author:
Charles E. Bamford | Alan N. Hoffman | Thomas L. Wheelen | J. David Hunger | Purva Kansal
| Language:
English
| Format:
Paperback
Publisher:
Pearson India
Author:
Charles E. Bamford | Alan N. Hoffman | Thomas L. Wheelen | J. David Hunger | Purva Kansal
Language:
English
Format:
Paperback
₹706
Save: 10%
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Ships within:
3-5 Days
In stock
ISBN:
Page Extent:
600
Strategic Management and Business Policy: Globalization, Innovation and Sustainability, 16th Edition, contextualizes the universal principles of strategic management within the unique and dynamic landscape of the Indian business environment.
This book seeks to bridge the gap between strategic management theories and their application by providing readers with relevant insights and practical tools. This adaptation retains the core themes of globalization, innovation, and sustainability and complements them with Indian examples, managerial practices and case studies.
Description
Strategic Management and Business Policy: Globalization, Innovation and Sustainability, 16th Edition, contextualizes the universal principles of strategic management within the unique and dynamic landscape of the Indian business environment.
This book seeks to bridge the gap between strategic management theories and their application by providing readers with relevant insights and practical tools. This adaptation retains the core themes of globalization, innovation, and sustainability and complements them with Indian examples, managerial practices and case studies.
About Author
Charles E. Bamford Duke University,
Alan N. Hoffman Bentley University,
Thomas L. Wheelen Formerly with University of Virginia, Trinity College, Dublin, Ireland,
J. David Hunger Formerly with Iowa State University, St. John’s University,
Purva Kansal Panjab University, Chandigarh
Alan N. Hoffman Bentley University,
Thomas L. Wheelen Formerly with University of Virginia, Trinity College, Dublin, Ireland,
J. David Hunger Formerly with Iowa State University, St. John’s University,
Purva Kansal Panjab University, Chandigarh
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