Strategic Corporate Social Responsibility: Towards a Sustainable Business

In the twenty-first century marketplace, businesses are increasingly showing signs of becoming conscious of ethics and human rights as well as being economically, environmentally and socially active and responsible. A CSR policy results in a triple bottom line focus for a corporation: people, planet and profit. Considering the strategic importance of CSR that permeates into the society through various business processes of companies and the potential implication, this book focuses on the dynamics of CSR as a strategic tool for sustainable business. CSR means not only investment of funds for social activities but also integration of business processes with social processes. The authors have pulled different strings of corporate social responsibility from approaches to CSR to CSR and Sustainable Business, Legal implications relating to CSR, CSR audit and reporting, Best practices in Public and Private Sector. The book also presents an international perspective on CSR. The book is of interest to all business and management students, academics, researchers, practitioners, consultants, corporate managers, governments, non-governmental organizations and international organizations with special interest in issues relating to corporate responsibility and sustainable business.