Strategic Brand Management (3rd ed)

“Strategic Brand Management” by MG Parameswaran is a comprehensive guide that delves into the intricacies of building and managing successful brands. The book explores key concepts such as brand positioning, brand architecture, brand equity, and brand extension, providing readers with valuable insights and strategies to create a strong and enduring brand. Parameswaran’s book stands out for its practical approach, offering real-world examples and case studies to illustrate the principles of brand management. Readers can expect to learn how to develop a brand strategy, differentiate their brand from competitors, and engage with consumers effectively. Key features of the book include a focus on the Indian market landscape, making it particularly relevant for businesses operating in this region. Additionally, Parameswaran’s expertise in the field of branding, coupled with his engaging writing style, makes the book an accessible and informative read for both students and professionals in the marketing industry. Positive reviews of “Strategic Brand Management” praise Parameswaran’s ability to distill complex concepts into easy-to-understand language, making the book a valuable resource for anyone looking to enhance their brand management skills. With its practical insights and actionable strategies, this book is a must-read for anyone seeking to build a strong and successful brand in today’s competitive market.