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Strategic Brand Management (3rd Ed)
Publisher:
Pearson
| Author:
Kevin Lane Keller
| Language:
English
| Format:
Paperback
Publisher:
Pearson
Author:
Kevin Lane Keller
Language:
English
Format:
Paperback
₹220
Save: 60%
In stock
Ships within:
1-4 Days
In stock
Excellent (Used)
☆ ☆ ☆ ☆
☆ ☆ ☆ ☆
| Book Type | |
|---|---|
| Signs of Wear | |
| Weak Binding | |
| Pages |
Pages are mostly clean with minor marks |
| Pen/Pencil Marks |
Pen and pencil used minimally |
ISBN:
Page Extent:
720
Keller’s “Strategic Brand Management,” 3rd edition, offers valuable insights on creating profitable brand strategies by building, measuring, and managing brand equity. This edition is available for sale only in the Indian subcontinent.
Special Features:
Updated Content: Over half of the 100+ branding briefs and examples have been replaced with more current material, along with updated academic references.
New Cases: Three new cases—GE, American Express, and iPod—have been added to the Best Practices in Branding casebook, providing a broader and more relevant coverage.
Improved Presentation: The presentation of the material has been enhanced for better clarity and understanding.
Description
Keller’s “Strategic Brand Management,” 3rd edition, offers valuable insights on creating profitable brand strategies by building, measuring, and managing brand equity. This edition is available for sale only in the Indian subcontinent.
Special Features:
Updated Content: Over half of the 100+ branding briefs and examples have been replaced with more current material, along with updated academic references.
New Cases: Three new cases—GE, American Express, and iPod—have been added to the Best Practices in Branding casebook, providing a broader and more relevant coverage.
Improved Presentation: The presentation of the material has been enhanced for better clarity and understanding.
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